Community members gathered together in dialogue

Be the shining
example.

A world where values are lived consciously, enabling social justice, solidarity and sustainability.

Living values consciously

Living Values is a non-profit company rooted in South Africa and connected to the world.

We work to advance a more values-conscious society: one in which values are brought into conscious view and expressed through how we live, relate, lead, make decisions and build institutions.

At the heart of our work is a simple invitation:
Be the shining example.

Values are guiding principles

They influence what we prioritise, how we make decisions, how we relate to others and how we engage with the world.

Navigate Complexity

Clarify what matters when choices involve competing priorities and uncertainty.

Build Trust

Strengthen relationships grounded in respect, responsibility and mutual recognition.

Strengthen Society

Create shared points of reference through which people can engage difference and work towards the common good.

A world where values are lived consciously

Vision: A world where values are lived consciously, enabling social justice, solidarity and sustainability.

Purpose: To shine a light on living values consciously.

Diverse group of people connecting

Four interconnected dimensions

Living Values works across four interconnected dimensions. Change does not necessarily move through them in a fixed sequence.

01

Make Values Visible

Bring implicit and often unexamined values into conscious view so that they can be recognised, named and discussed.

02

Deepen Awareness

Explore how values, beliefs, assumptions and tensions shape behaviour, decisions, institutions and societal concerns.

03

Support Embodiment

Create opportunities for consciously affirmed values to find expression through everyday behaviour, decisions, relationships and leadership.

04

Embed Values Institutionally

Work towards values being reflected and reinforced through organisational culture, governance, systems, practices and accountability.

Research and Advocacy

Living Values combines research and advocacy as mutually reinforcing ways of doing the work.

Research deepens understanding of how values shape people, relationships, leadership, organisations, institutions and wider systems.

Advocacy brings these questions into public and institutional life through dialogue, storytelling, learning, convening and engagement.

Research Inquiry & Evidence
Advocacy Dialogue & Engagement

Three thematic streams

Across these streams, we explore what it takes for values to move from awareness into lived practice.

Upcoming Events

Sep
12

Values in Leadership: A Public Dialogue

12 September 2026 · Online · 18:00 SAST

Exploring the role of values in ethical leadership and organisational decision-making.

Register
Oct
03

Ubuntu in Practice: Community Roundtable

3 October 2026 · Johannesburg · 09:00 SAST

A roundtable exploring how Ubuntu shapes contemporary community and institutional life.

Register
Oct
24

Environmental Values and Intergenerational Responsibility

24 October 2026 · Cape Town · 14:00 SAST

Examining how values shape our relationship with the natural world and future generations.

Register

Become part of Living Values

Living Values is carried by an ecosystem of people, organisations and supporters who engage with the work in different ways.